Dump your Old Playbook for winning ROAS in 2025
Top D2C brands have upgraded to a new signal-first, first-party data playbook and their ROAS shows it.
What our customer Says
“CustomerLabs 1PD Ops Platform made our onboarding effortless with complete setup support and regular Google Meet sessions. The platform helps us track customers, gain audience insights, and build precise segments based on actions like add-to-cart, purchases, and page views. These segments seamlessly sync with Meta, TikTok, and Klaviyo—making targeting and integrations incredibly smooth for our Shopify store.
Jayesh Jain,
Head of Analytics,
The Sleep Company
“CustomerLabs is our Facebook game-changer. It solved issues with the traditional pixel post iOS changes. With CustomerLabs, we’ve improved targeting, conversion tracking, and retargeting. Custom tracking for essential data insights. Don’t advertise on FB without it.”
Tyler Archer
SANEsolution
“CustomerLabs 1PD Ops Platform made our onboarding effortless with complete setup support and regular Google Meet sessions. The platform helps us track customers, gain audience insights, and build precise segments based on actions like add-to-cart, purchases, and page views. These segments seamlessly sync with Meta, TikTok, and Klaviyo—making targeting and integrations incredibly smooth for our Shopify store.
Michel Gutsatz
Founder, Le Jardin Retrouvé
Top 5 Reasons why Every Marketer Should Go From Old to New Playbook
Old way - Redundant CAPI
Marketers used to build lookalike audiences from pixel data, hoping Meta would automatically find the right buyers.
But overlap with existing customers and weak signals increased costs and hurt performance.
New way - Advanced CAPI for optimizing nCAC
Advanced CAPI helps to signal engineer like ‘new_customer_purchase’ event to train Meta to bring more new customers.
This brand saw 86% lift in the new customers
by training the Meta algorithm using the synthetic event “new customer purchase” at very controlled CPP.
Read full customer story
Oh, it’s easy
to go collect data,
with a few clicks
See all integrations
Old way - Boring purchase event
Optimized for the default “Purchase” event and treating all sales equally.
Meta learned from every low-ticket order which leads to more low margin sales.
New way - High order value purchase event
With signal engineering, brands use a custom high_AOV_purchase event to train Meta to attract more highvalue customers.
Here is a brand story of optimizing the campaign with high AOV purchases and saw
37% ROAS Lift
Read full customer story
Old way - Redundant CAPI
Marketers used to build lookalike audiences from pixel data, hoping Meta would automatically find the right buyers.
But overlap with existing customers and weak signals increased costs and hurt performance.
New way - Advanced CAPI for optimizing nCAC
Advanced CAPI helps to signal engineer like ‘new_customer_purchase’ event to train Meta to bring more new customers.
Brand scaled all the category of the business and showed a 200% ROAS lift with consistent multi-category growth.
Read full customer story
Old way - Broken signal due to iOS
Marketers used to send incomplete signal data without key parameters and Meta always conversions attribution was inaccurate.
Relying on browser-based Meta pixels which deprecates data after 28 days with ad blockers and iOS updates, the data was leaky, short-lived, and inaccurate.
New way - Strong First-Party Signals Fundamentals
Marketers now use First-party signals that never expire, enabling long-term optimization and crystal-clear attribution — every purchase tied to the right campaign.
Over 1,500 brands have already switched to 1P Signals to power their marketing ops with rock-solid accuracy.
Read full customer story
Send data to any Destination with a single click
See all integrations
Old way - non compliant way of running ads
In the past, brands sent all visitor data including personal and sensitive health info directly to Meta.
Now, with privacy laws like HIPAA and GDPR, Meta blocks such accounts, causing ad performance to crash completely.
New way - Privacy and HIPAA complaint
Now, marketers using first-party data can send all web and offline conversions including CRM events to Meta by hashing personal and health info fully HIPAA and GDPR compliant.
Sexual wellness brand scaled 3X times more in spite of Meta’s health and wellness data restrictions.
Read full customer story
Want to see how these brands scaled profitably?
Get a quick walkthrough of CustomerLabs
Schedule a demo now
Solution
No-code-event tracker
Sources
Identity resolution
Audience Builder
Google Offline Conversions tracking
Conversions API
CustomerLabs
Book a demo
Dump your Old Playbook for winning ROAS in 2025
Top D2C brands have upgraded to a new signal-first, first-party data playbook and their ROAS shown it
Dump your Old Playbook for winning ROAS in 2025
Top D2C brands have upgraded to a new signal-first, first-party data playbook and their ROAS shown it
What our customer Says
“CustomerLabs 1PD Ops Platform made our onboarding effortless with complete setup support and regular Google Meet sessions. The platform helps us track customers, gain audience insights, and build precise segments based on actions like add-to-cart, purchases, and page views. These segments seamlessly sync with Meta, TikTok, and Klaviyo—making targeting and integrations incredibly smooth for our Shopify store.
Jayesh Jain,
Head of Analytics,
The Sleep Company
“CustomerLabs is our Facebook game-changer. It solved issues with the traditional pixel post iOS changes. With CustomerLabs, we’ve improved targeting, conversion tracking, and retargeting. Custom tracking for essential data insights. Don’t advertise on FB without it.”
Tyler Archer
SANEsolution
“CustomerLabs 1PD Ops Platform made our onboarding effortless with complete setup support and regular Google Meet sessions. The platform helps us track customers, gain audience insights, and build precise segments based on actions like add-to-cart, purchases, and page views. These segments seamlessly sync with Meta, TikTok, and Klaviyo—making targeting and integrations incredibly smooth for our Shopify store.
Michel Gutsatz
Founder, Le Jardin Retrouvé
Old way - Boring purchase event
Optimized for the default “Purchase” event and treating all sales equally.
Meta learned from every low-ticket order which leads to more low margin sales.
New way - High order value purchase event
With signal engineering, brands use a custom high_AOV_purchase event to train Meta to attract more highvalue customers.
This brand saw 86% lift in the new customers
Here is a brand story of optimizing the campaign with high AOV purchases and saw 37% ROAS Lift
Read full customer story
Top 5 Reasons why Every Marketer Should Go From Old to New Playbook
Old way - Redundant CAPI
Marketers used to build lookalike audiences from pixel data, hoping Meta would automatically find the right buyers.
But overlap with existing customers and weak signals increased costs and hurt performance.
New way - Advanced CAPI for optimizing nCAC
Advanced CAPI helps to signal engineer like ‘new_customer_purchase’ event to train Meta to bring more new customers.
This brand saw 86% lift in the new customers
by training the Meta algorithm using the synthetic event “new customer purchase” at very controlled CPP.
Read full customer story
Oh, it’s easy
to go collect data,
with a few clicks
See all integrations
Old way - Broken signal due to iOS
Marketers used to send incomplete signal data without key parameters and Meta always conversions attribution was inaccurate.
Relying on browser-based Meta pixels which deprecates data after 28 days with ad blockers and iOS updates, the data was leaky, short-lived, and inaccurate.
New way - Strong First-Party Signals Fundamentals
Marketers now use First-party signals that never expire, enabling long-term optimization and crystal-clear attribution — every purchase tied to the right campaign.
Over 1,500 brands have already switched to 1P Signals to power their marketing ops with rock-solid accuracy.
Read full customer story
Old way - Redundant CAPI
Marketers used to build lookalike audiences from pixel data, hoping Meta would automatically find the right buyers.
But overlap with existing customers and weak signals increased costs and hurt performance.
New way - Advanced CAPI for optimizing nCAC
Advanced CAPI helps to signal engineer like ‘new_customer_purchase’ event to train Meta to bring more new customers.
Brand scaled all the category of the business and showed a 200% ROAS lift with consistent multi-category growth.
Read full customer story
Old way - non compliant way of running ads
In the past, brands sent all visitor data including personal and sensitive health info directly to Meta.
Now, with privacy laws like HIPAA and GDPR, Meta blocks such accounts, causing ad performance to crash completely.
New way - Privacy and HIPAA complaint
Now, marketers using first-party data can send all web and offline conversions including CRM events to Meta by hashing personal and health info fully HIPAA and GDPR compliant.
Sexual wellness brand scaled 3X times more in spite of Meta’s health and wellness data restrictions.
Read full customer story
Send data to any Destination with a
single click
See all integrations
Want to see how these brands scaled profitably?
Want to see how these brands scaled profitably?
Get a quick walkthrough of CustomerLabs
Schedule a demo now
Solution
No-code-event tracker
Sources
Identity resolution
Audience Builder
Google Offline Conversions tracking
Conversions API
CustomerLabs
Book a demo
Dump your Old Playbook for winning ROAS in 2025
Top D2C brands have upgraded to a new signal-first, first-party data playbook and their ROAS shown it
Dump your Old Playbook for winning ROAS in 2025
Top D2C brands have upgraded to a new signal-first, first-party data playbook and their ROAS shown it
What our customer Says
“CustomerLabs 1PD Ops Platform made our onboarding effortless with complete setup support and regular Google Meet sessions. The platform helps us track customers, gain audience insights, and build precise segments based on actions like add-to-cart, purchases, and page views. These segments seamlessly sync with Meta, TikTok, and Klaviyo—making targeting and integrations incredibly smooth for our Shopify store.
Jayesh Jain,
Head of Analytics,
The Sleep Company
“CustomerLabs is our Facebook game-changer. It solved issues with the traditional pixel post iOS changes. With CustomerLabs, we’ve improved targeting, conversion tracking, and retargeting. Custom tracking for essential data insights. Don’t advertise on FB without it.”
Tyler Archer
SANEsolution
“CustomerLabs 1PD Ops Platform made our onboarding effortless with complete setup support and regular Google Meet sessions. The platform helps us track customers, gain audience insights, and build precise segments based on actions like add-to-cart, purchases, and page views. These segments seamlessly sync with Meta, TikTok, and Klaviyo—making targeting and integrations incredibly smooth for our Shopify store.
Michel Gutsatz
Founder, Le Jardin Retrouvé
Top 5 Reasons why Every Marketer Should Go From Old to New Playbook
Old way - Redundant CAPI
Marketers used to build lookalike audiences from pixel data, hoping Meta would automatically find the right buyers.
But overlap with existing customers and weak signals increased costs and hurt performance.
New way - Advanced CAPI for optimizing nCAC
Advanced CAPI helps to signal engineer like ‘new_customer_purchase’ event to train Meta to bring more new customers.
This brand saw 86% lift in the new customers
by training the Meta algorithm using the synthetic event “new customer purchase” at very controlled CPP.
Read full customer story
Oh, it’s easy
to go collect data,
with a few clicks
See all integrations
Send data
to any Destination with a single click
See all integrations
Old way - Boring purchase event
Optimized for the default “Purchase” event and treating all sales equally.
Meta learned from every low-ticket order which leads to more low margin sales.
New way - High order value purchase event
With signal engineering, brands use a custom high_AOV_purchase event to train Meta to attract more highvalue customers.
Here is a brand story of optimizing the campaign with high AOV purchases and saw 37% ROAS Lift
Read full customer story
Old way - Redundant CAPI
Marketers used to build lookalike audiences from pixel data, hoping Meta would automatically find the right buyers.
But overlap with existing customers and weak signals increased costs and hurt performance.
New way - Advanced CAPI for optimizing nCAC
Advanced CAPI helps to signal engineer like ‘new_customer_purchase’ event to train Meta to bring more new customers.
Brand scaled all the category of the business and showed a 200% ROAS lift with consistent multi-category growth.
Read full customer story
Old way - Broken signal due to iOS
Marketers used to send incomplete signal data without key parameters and Meta always conversions attribution was inaccurate.
Relying on browser-based Meta pixels which deprecates data after 28 days with ad blockers and iOS updates, the data was leaky, short-lived, and inaccurate.
New way - Strong First-Party Signals Fundamentals
Marketers now use First-party signals that never expire, enabling long-term optimization and crystal-clear attribution — every purchase tied to the right campaign.
Over 1,500 brands have already switched to 1P Signals to power their marketing ops with rock-solid accuracy.
Read full customer story
Old way - non compliant way of running ads
In the past, brands sent all visitor data including personal and sensitive health info directly to Meta.
Now, with privacy laws like HIPAA and GDPR, Meta blocks such accounts, causing ad performance to crash completely.
New way - Privacy and HIPAA complaint
Now, marketers using first-party data can send all web and offline conversions including CRM events to Meta by hashing personal and health info fully HIPAA and GDPR compliant.
Sexual wellness brand scaled 3X times more in spite of Meta’s health and wellness data restrictions.
Read full customer story
Want to see how these brands scaled profitably?
Want to see how these brands scaled profitably?
Get a quick walkthrough of CustomerLabs
Schedule a demo now
Solution
No-code-event tracker
Sources
Identity resolution
Audience Builder
Google Offline Conversions tracking
Conversions API
CustomerLabs
Book a demo