















The 40 Minutes Real Talk Covers
Thursday, 28 May 2026 - 09:00 - 10:00 PM IST
RTO is not a logistics problem.
Train the ad algorithm for more prepaid orders using first-party data signals.
RTO is not a logistics problem. Train the ad algorithm for more prepaid orders using first-party data signals.
Signal Engineering for Smart Marketers
Signal Engineering for Smart Marketers
60–65% of Indian ecommerce orders are COD and 25–30% of them come back as RTO, making returns one of the biggest profit leaks for D2C brands. RTO is not a logistics issue but a data signal problem.
60–65% of Indian ecommerce orders are COD and 25–30% of them come back as RTO, making returns one of the biggest profit leaks for D2C brands. RTO is not a logistics issue but a data signal problem.
The 40 Minutes Real Talk Covers





About Us
In this community, you can connect with fellow marketers and share insights on how effectively you can use a first-party data-driven approach to your digital advertising and many other areas of marketing.
Unlike other communities here we speak about real-life marketers' issues and not the generic textbook concepts
Join Our Community
Make the most out of your first-party data
Try the fully loaded customerlabs CDP for 14 - days. See it, to believe it
Solution
No-code-event tracker
Sources
Identity resolution
Audience Builder
Google Offline Conversions tracking
Conversions API
CustomerLabs
Book a demo
About Us
In this community, you can connect with fellow marketers and share insights on how effectively you can use a first-party data-driven approach to your digital advertising and many other areas of marketing.
Unlike other communities here we speak about real-life marketers' issues and not the generic textbook concepts
Join Our Community
Make the most out of your first-party data
Try the fully loaded customerlabs CDP for 14 - days. See it, to believe it
Solution
No-code-event tracker
Sources
Identity resolution
Audience Builder
Google Offline Conversions tracking
Conversions API
CustomerLabs
Book a demo
Thursday, 28 May 2026 - 9:00 - 10:00 PM IST
How to reduce RTO and increase the high-value customers using Signal Engineering?
First Party data Ad buyers Community Webinar
60–65% of Indian ecommerce orders are COD and 25–30% of them come back as RTO, making returns one of the biggest profit leaks for D2C brands. RTO is not a logistics issue but a data signal problem.
The 40 Minutes Real Talk Covers
About Us
In this community, you can connect with fellow marketers and share insights on how effectively you can use a first-party data-driven approach to your digital advertising and many other areas of marketing.
Unlike other communities here we speak about real-life marketers' issues and not the generic textbook concepts
Join Our Community
Make the most out of your first-party data
Try the fully loaded customerlabs CDP for 14 - days. See it, to believe it
Solution
No-code-event tracker
Sources
Identity resolution
Audience Builder
Google Offline Conversions tracking
Conversions API
CustomerLabs
Book a demo